Press room
DuckDik is a Spanish wellness technology company. It designs screen-free health wristbands and develops DuckDik Health, an app that interprets each user's data and offers clear, everyday recommendations, with no subscription fees.
This press room brings together the company's press releases, key corporate facts and media assets available for use by the press.
DuckDik is a wellness brand, not a medical device.
Official DuckDik announcements. Text and images free to use, provided the source is credited.
With DuckDik Sense on the market since July 2026, the Madrid-based company is adding roughly a thousand new users a month across Spain, Italy, France, Germany and Portugal.
Read full release →The DuckDik Health app and its AI coach work entirely in Spanish, Catalan, Valencian, Galician and Basque.
Read full release →DuckDik by the numbers. Usage figures are calculated automatically; last updated 30 September 2026.
Usage figures are computed daily from the aggregated data of the DuckDik Health app. Sales: units sold on Amazon and duckdik.com since July 2026. DuckDik is not a medical device.
DuckDik is a Spanish wellness technology company headquartered in Madrid, co-founded by Alberto Lorente. It designs its own screen-free health wristbands in Spain and develops its own software: the DuckDik Health app, which turns body data into understandable recommendations through an AI coach.
The company competes in a market dominated by Apple, Google, Samsung, Xiaomi and Huawei with an approach of its own: no screen demanding attention, no monthly fees, and a focus on making sure each person understands their data in their own language.
At this early stage, DuckDik has chosen prudent growth, focused on listening to its customers and improving the product with them before scaling up.
A wristband of its own design, with no screen, and an app to go with it, with no fees.
€89
Who it's for: the general public who want to take care of themselves day to day without being athletes. What users value most: the battery life, the comfort and an app that interprets the data for them.
DuckDik Sense is a wellness product, not a medical device: it does not diagnose, treat or prevent any disease.
Alberto Lorente is the company's spokesperson and is available for interviews on television, radio, by phone or in person.
Spokesperson
Co-founder and CEO of DuckDik
Alberto Lorente is co-founder and CEO of DuckDik. With more than thirty years in technology and telecommunications, he started out as a developer and worked at IBM and SAP before leading Skype's business in Spain and Portugal and taking on the company's business development for Europe. He was marketing director at simyo, Spain's first exclusively online mobile operator, and at MÁSmóvil, and served as managing director for Spain at Truphone, at DaWanda — Europe's largest handmade-design marketplace — and at Lebara. Between 2016 and 2020 he was vice president of Multicultural Marketing at Sprint in the United States, where his campaigns won, among other honors, an Effie Award in 2019, and he sat on Google's multicultural advisory board. Back in Spain, he has founded CleverTalk and DuckDik, two companies built with artificial intelligence from day one. He has been a spokesperson for Skype, simyo and DaWanda, with numerous appearances on television, radio and in the press. He studied at the University of Houston.
"Measuring is easy. The hard part is turning all that data into something a person can understand and use. Our product isn't the sensor: it's telling you what's happening in your body and what you can do about it today."
High-resolution images free for media use, with credit to DuckDik.
Specialists who have tested DuckDik Sense in Germany and Spain.
We respond to media inquiries within 24 hours.
Alberto Lorente, co-founder and CEO
Review units available for media in the European Union.
DuckDik S.L. · Madrid, Spain
DuckDik Health app on the App Store and Google Play.
